Syllabus of Digital Marketing Training in Electronic City

Syllabus of Digital Marketing Training in Electronic City

Our Digitallipo, a Digital Marketing training institute in Electronic City offers 3 months of training covering all digital marketing curriculum areas and also provides practical and live assignments training.

Module 1: Basic Syllabus of Digital Marketing Training in Electronic City

Basics of advanced Marketing
Comparison between traditional and digital marketing
Introduction to Digital Marketing
Importance of Digital Marketing now
Different Types of Digital Marketing
How does Internet Marketing work today?
Increases more visibility
Audience engagement
Bringing more targeted traffic
Lead generation
importance of demographic

Module 2: Keyword Research and Analysis

Syllabus of Digital Marketing Training in Electronic City

Marketers keywords
Customers Queries
Keyword research and analysis
Types of keywords
Tools used for keyword research
High Search Volume Keywords
Localized keyword research
Relevant keywords
Competitor website keyword analysis
keyword volume analysis
Choosing the right keywords for the project

Module 3: Search Engine Optimization (SEO) by Digital Marketing Institute in Electronic City

The goal of Search Engine Optimization
Why SEO is important?
Popular Search Engines
How do search engines work?
Objective of SEO
SEO Basics and Concepts
SEO Project Cycle
Understanding SERP
Google Processing
Indexing and Ranking
Crawling and Storing

Module 4: On-Page Optimization

Purpose of On-Page Optimization
Domain research and selection
Best hosting choice
Meta Title optimization
Meta Description optimization
structure of URL Optimization
Alternative Text
Internal linking
301 redirection
500 Internal error
404 error pages
Canonical Implementation
Optimizing H1, H2, H3 tags
status code meaning
Seo Image optimization
Landing Page Optimization
No-Follow And Do-Follow link
Types of sitemap
Generates an XML sitemap

Module 5: Off-Page Optimization

What is a backlink or external link?
Do-Follow Backlinks
No-Follow backlinks
Link Building Tips & Submissions
What is White Hat and Black Hat SEO?
Alexa Rank, Domain Authority
Business Directory
Blog commenting
Profile link creation
Directory submission
Social bookmarking submission
Profile creation
Search Engine Submission
PPT presentation
PDF Submission
Web 2.0 submission
Essay submission
Guest blog
Image submission
Video submission
Forum submission
Categorized submission
Presentation of infographics

MODULE 6: Seo Updates and Analysis In Digital Marketing Courses in Electronic City

How Google Google Panda works
Penguin works
Humming Bird Algorithm
what are Google’s Penalties
New Google algorithm updates
Best SEO Tools For Website Analysis And Optimization
Do Competitor Website Analysis
Create Backlinks Building
Backlinks Tracking, Monitoring, And Reporting using tools

Module 7: Local Business & Results

Creating Local Listing In Search Engine
Enter Complete address
Update business website link
Add Providing Services
Select Business Category
Do verification List
Get Google Reviews
Upload front and shop images, videos
Update business hours
Fix your location in google map
add new posts and updates
Share your post on the social media network
Add Products and price

MODULE 8: Google AdWords Marketing (OR) Pay Per Click ( SEM ) Syllabus of Digital Marketing Courses in Electronic city, Bangalore

Introduction of Adwords and PPC
Full form of PPC
History of Adwords
Adwords account and basics goal
Ads account structure
campaign and ads limit
Target and placement goal
bidding and budget strategies
Adwords tools
AdWords formula for bidding
search networking campaign
Display campaign
shopping ads
video ads
tracking code and reports
Remarketing Campaign
Local Business Campaign
Reports and analysis

Module: 9 Social Media Optimization ( SMO ) by Digital Marketing Training Institute in Electronic city

List of Social Media Channels
History of Social Media Networks
Types Of Social Media sites
Popular Social Media Sites
Social Media Optimization
Organic Social Media Techniques
Facebook Marketing
Instagram MarketingYoutube Marketing
Pinterest Marketing
Importance of Hashtags
Image Optimization
Video Optimization

Module: 10 Social Media Marketing ( SMM) Syllabus by Digital Marketing Institute in Electronic City

Facebook Profile Creation and Optimization
Settings of Facebook Marketing
Business Profile
Business Page
Business Group
Social Media Analytics
Advertising Campaigns in Details
Creating Goals and Objectives
Payment Methods and History
Twitter Marketing and Goal
Pinterest Marketing Goal
Linkedin Marketing and Goal
Followers Vs Connections vs
How many Clicks, impressions, Reach & CTR
Types of bidding strategies
Branding on social media channels

Module: 11 Google Web Analytics in Digital Marketing Courses in Electronic City

Importance of web Analytics
What is Web Analytics
How to start with Google Analytics
How to Navigate Google Analytics
Real-Time Reporting
Types of Audience
Behavior of Audience
Types of Traffic Sources
users Behavior
Web Content
Visitors and Returning Visitors
Demographics like age, gender

Module: 12 Web Master Tools

Add Business Website and Verification
Set Geo-Target Location
Website Performance and Analysis
Analysis of Web, Image, Video
Comparison of performance
User search query analysis
Crawls Status and errors
Keywords performance and ranking
HTML suggestions
Website Mobile Friendliness
Page loading Speed

Module: 13 Creating a New WordPress Website

Domain Purchase
Hosting Provider
Cpanel Explanation
The setting of web hosting
Theme building
Web pages creation

Module: 14 Interview Preparation

New Profile Resume Preparation
Interview Question and Answers Preparation
Mock Interviews
Latest Digital Marketing questions and Answers

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